Bluprnt

BLUPRNT is an innovation consultancy focused on the digital workplace by relentlessly putting the human at the core through a user-centered design approach. The concept of the brand is therefore based on the idea humanizing digital by bringing a humane, approachable and overall activating feeling to a digital brand.



Bluprnt
Liberating Humans from Pointless Work
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The Project
BLUPRNT is an innovation consultancy focused on the digital workplace by relentlessly putting the human at the core through a user-centered design approach.

The Challenge
Rebrand BLUPRNT to be perceived as the best friend for corporate workers and partner that liberates humans from pointless work through design.

The Strategy
Just like the BLUPRNT team we also put qualititive insights from humans first when it comes to our process. That’s why we embarked on a journey to the BLUPRNT HQ and got on the phone with various customers to immerse ourselves in the brand and learn what makes BLUPRNT so human at the end of the day.

The Result
The core of the BLUPRNT brand is all about putting the human first because ultimately the most important resource of every business are the people behind it. BLUPRNT develops solutions for the digital workplace to create an environment in which people can thrive and reach their full potential. The concept of the brand is therefore based on the idea humanizing digital by bringing a humane, approachable and overall activating feeling to a digital brand.





VISIT OUR WEBSITE ↗️ SERIOUS.BUSINESS

Client: BLUPRNT
Location: Offenbach am Main - Germany
Project Manager: Alexander Danelia
Strategy Lead: Sebastian Degenhart
Creative Director: Porfirio Lopez
Designers: Manuel Bueno, Pierre Hubin, Caio Rossatto
UX Designer: Bruno Vaz
Motion Designers: Matheus Didier, Murilo Felipe
Copy Writer: Sebastian Degenhart, Marco Rinke
Photographer: Sebastian Linder



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